Analytics Cookies

Cookies that collect information about how visitors use a website, such as which pages they visit most often, how long they stay, where they came from, and whether they encounter errors. These cookies help website owners understand user behavior and improve site performance. Common analytics platforms include Google Analytics, Adobe Analytics, and Matomo. While analytics cookies serve legitimate business purposes, they collect personal data (like IP addresses, browsing patterns, and device information) and typically require consent in jurisdictions following the ePrivacy Directive. Analytics cookies are usually classified as non-essential or performance cookies in cookie consent frameworks. Website owners should disclose their use of analytics cookies, identify the analytics providers, explain what data is collected, and provide opt-out mechanisms. Some analytics tools offer privacy-friendly configurations that may affect consent requirements.