B2B (Business-to-Business)

Commercial transactions and relationships between businesses rather than between businesses and individual consumers. In privacy contexts, B2B interactions present unique considerations. While B2B contacts are still individuals with privacy rights, the regulatory framework often differs from consumer privacy (B2C). Business contact information like work email addresses and professional phone numbers typically receives lighter regulatory treatment than personal consumer data. However, this doesn't mean B2B data is unregulated—GDPR applies to all personal data, including business contacts. Many organizations mistakenly believe B2B activities are exempt from privacy laws, but processing names, work emails, and professional information about employees still requires lawful basis and transparency. The key distinction is that legitimate business interests often provide appropriate lawful basis for B2B processing, and individuals typically have lower expectations of privacy for work-related information.