Customization Cookies

Definition

Cookies that remember user preferences and settings to personalize website experience without identifying individuals for tracking or advertising purposes. Examples include language preferences, currency selections, accessibility settings, page layout choices, and theme preferences (light/dark mode). Customization cookies enhance user experience by remembering choices across sessions. From a privacy perspective, customization cookies generally present lower privacy risk than tracking or advertising cookies because they typically don't build behavioral profiles or share data with third parties. However, their consent requirements depend on whether they're strictly necessary for functionality the user requested. Pure preference cookies may qualify as functional cookies requiring less stringent consent than tracking cookies, though interpretations vary by jurisdiction. Best practice is transparency about all cookies, even benign ones, and providing users control over non-essential cookies.

Applicable Laws & Regulations

  1. 1ePrivacy Directive Article 5(3) - Cookie consent requirements with functional exceptions
  2. 2GDPR Article 6 - Lawful basis for preference data processing
  3. 3ICO Cookie Guidance - Functional cookie categorization

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