Do Not Sell My Personal Information Link

A required link on websites subject to CCPA that allows California residents to opt-out of the sale of their personal information. The link must use the specific text 'Do Not Sell My Personal Information' (or 'Do Not Sell or Share My Personal Information' under CPRA), be conspicuously posted on the homepage, and direct users to a page where they can easily opt-out without creating an account or providing unnecessary information beyond what's needed for verification. The link should be as easy to find as other navigation links. Once users opt-out, businesses must wait 12 months before asking them to opt back in. Organizations should implement this opt-out promptly, honor the opt-out across all systems, maintain records of opt-out requests, and not discriminate against users who opt-out. The requirement reflects California's recognition that individuals should easily control whether their data is sold.