Geolocation Data

Information about the physical location of a device or person, ranging from broad region to precise GPS coordinates. Geolocation data is collected through GPS, Wi-Fi networks, cell tower triangulation, IP addresses, or user input. This data enables location-based services like mapping, local search results, delivery tracking, and location-specific content. However, geolocation data is sensitive because it reveals patterns of movement, home and work addresses, frequented locations, and daily routines. Precise geolocation (exact coordinates) is more sensitive than approximate location (city level). Privacy laws require transparency about geolocation collection, appropriate lawful basis or consent, security measures, and respect for user controls. Many jurisdictions require explicit opt-in for mobile app location tracking. Organizations should collect geolocation only when necessary, minimize precision to what's needed for the purpose, provide location controls, and explain clearly why location is collected and how it's used.