Marketing Preferences

User settings that control how organizations can use their data for marketing purposes and what types of marketing communications they receive. Marketing preferences might include consent for email marketing, phone calls, text messages, postal mail, or third-party sharing for marketing. They may allow granular choices about marketing topics, frequency, or channels. Robust preference management provides transparency about marketing uses, offers meaningful choice, remembers preferences across sessions, allows easy changes, and respects preferences promptly. Best practices include providing preference centers where users manage settings, honoring granular preferences rather than all-or-nothing approaches, explaining consequences of preferences, making preferences accessible without requiring full account creation, and syncing preferences across systems. Marketing preferences should be separate from essential service communications—users can opt out of marketing while still receiving important account notices. Good preference management demonstrates respect for user autonomy and can improve marketing effectiveness by focusing on interested recipients.