Non-Essential Cookies

Cookies that are not strictly necessary for website functionality—including analytics, marketing, personalization, and social media cookies. Non-essential cookies enhance user experience, enable advanced features, or support business objectives but aren't required for basic site operation. Under ePrivacy laws and GDPR, non-essential cookies generally require user consent before being placed on devices. This includes cookies for tracking website analytics (like Google Analytics), displaying targeted advertising, remembering user preferences beyond essential settings, enabling social media sharing features, and conducting A/B testing. Organizations must identify which cookies are non-essential, block non-essential cookies until consent is obtained, provide clear information about non-essential cookie purposes, offer granular control over cookie categories, and honor user choices. Default cookie settings should disable non-essential cookies, requiring active consent to enable them. The non-essential category encompasses most website cookies beyond those genuinely required for functionality.