Privacy Policy URL

A Privacy Policy URL is the specific web address where an organization's privacy policy is hosted and made accessible to users. Having a stable, easily accessible privacy policy URL is a legal requirement in many jurisdictions and a fundamental best practice. The URL should be prominently linked from every page of a website (typically in the footer), included in mobile app settings, and referenced in data collection contexts. California's CalOPPA requires that privacy policies be "conspicuously posted," which courts have interpreted to mean accessible from the homepage via a clearly labeled link. The privacy policy URL should be permanent and not change when the policy is updated—if updates are necessary, they should occur at the same URL to maintain consistency and not break existing links. Many organizations use simple, memorable URLs like privacy.company.com or company.com/privacy. The URL must be functional and load quickly, as inaccessible privacy policies may constitute non-compliance. For mobile apps, the privacy policy URL must be provided in app store listings (required by Apple App Store and Google Play Store policies). Organizations should monitor their privacy policy URLs to ensure they remain accessible, load correctly, display properly on all devices, aren't blocked by firewalls or geographic restrictions, and redirect appropriately if domain changes occur.