Website Footer
Definition
The section at the bottom of web pages typically containing navigation links, legal information, and compliance notices. In privacy contexts, website footers are important real estate for regulatory compliance and user transparency. Common privacy-related footer elements include: links to privacy policies, cookie policies, and terms of service, opt-out mechanisms ('Do Not Sell My Personal Information'), cookie preference centers, contact information for privacy inquiries, representative details for international businesses, and copyright/trademark notices. Many privacy laws effectively require certain footer elements—CCPA demands 'Do Not Sell' links, GDPR requires accessible privacy information, and various laws mandate contact mechanisms. Best practices for privacy-related footers include: consistent footer appearance across all pages, clear labeling using standardized terminology, proper link functionality on all devices, prominent placement of required compliance links, and regular auditing ensuring links remain functional. Footers should balance compliance requirements, usability, and design aesthetics. While users may not frequently visit footer links, their presence demonstrates good-faith compliance efforts and provides important access points for those seeking information or exercising rights.
Applicable Laws & Regulations
- 1CCPA Section 1798.135
- 2CalOPPA
- 3GDPR Articles 13-14